25 X/Twitter demographics essential for marketers in 2026

People still talk about X/Twitter demographics a lot when it comes to marketing plans for 2026. Hundreds of millions keep using the platform even in 2025. Marketers really need up to date stats on who uses it. 

That way they can shape their content right, hit the right targets, keep track of how things perform and figure out if it fits their crowd. The thing is, these key numbers can help build a solid strategy for X/Twitter marketing overall.

X/Twitter user demographics: A general overview

X, formerly known as Twitter, currently sees about 335 million active users logging in each month. 

Those user numbers fell by 5 percent overall, landing at 335 million by the end of 2024. The decline started right after Elon Musk acquired the platform in 2022. Still, the platform holds onto a pretty loyal group of people.

• X/Twitter users show strong overlap with reddit and discord audiences

  Per the 2025 DataReportal global report, 69.3% of X/Twitter users also use Discord and 66.4% also use Reddit.

• Of the 235 million X/Twitter users interested in dogs, 41.6 million are also interested in cats.

  DataReportal shows X/Twitter users prefer dogs (235 million) over cats (41.6 million).

• Of U.S. X/Twitter users, 59% report using the platform to stay informed about politics.

  59% of US X/Twitter users primarily access the platform for political content, surpassing LinkedIn, Snapchat and TikTok.

• 67% of X/Twitter users in the U.S. find political content appropriate for the platform.

  Many U.S. X/Twitter users believe the platform is the most suitable for political posts.

• Users are primarily drawn to X/Twitter due to its entertaining nature.

  81% of American X/Twitter users find the platform entertaining. Excluding politics, top reasons for using X/Twitter are news (65%), shared interests (62%) and sports/pop culture (59%).

• Elon Musk, Barack Obama and Justin Bieber are currently the most-followed users on X/Twitter.

  Elon Musk leads X/Twitter with 140.55 million followers, ahead of Barack Obama (132.6M) and Justin Bieber (112.73M).

X/Twitter gender demographics

• Over 60% of X/Twitter users identify as male.

  X/Twitter's audience is 60.9% male and 39.1% female, according to Statista, with no data for other genders.

• X/Twitter's gender demographics: A significant male skew

  X/Twitter has a significant gender gap, with nearly 60% male and 40% female users.

X/Twitter age demographics

• A significant portion of X/Twitter's user base, precisely one-third, falls within the 25 to 34 age bracket.

  Users aged 25-34 make up the largest group at 36.6%, closely followed by 18-24 year olds at 34.2%.

• Over one-quarter of X/Twitter users are above the age of 35.

  19.7% of X/Twitter users are aged 35-49 and 7% are 50+. This tells us that the majority of users are Gen Z or Millennials.

• In the U.S., 17% of teenagers use X/Twitter.

  Only 17% of U.S. teens (13-17) regularly use X/Twitter, a significant drop from 33% in 2014-2015.

• Teens comprise 2.4% of X/Twitter's user base.

  Less than 3% of X/Twitter users globally are 13-17, with 18-34 being the most common age range..

X/Twitter location demographics

• 22% of U.S. adults use X/Twitter

  X/Twitter and Reddit are the least-used platforms in the U.S., with less than a quarter of U.S. adults accessing them.

• The majority of X/Twitter's audience resides in the United States.

  Of X/Twitter's 106.23 million users, nearly one-third are in the U.S., making it the country with the largest user base.

• The U.S. leads in X/Twitter users, followed by Japan, India and Indonesia.

  Japan (69.28M), India (25.45M) and Indonesia (24.85M) follow as the next three largest countries in X/Twitter users.

X/Twitter income demographics

• High-income U.S. Adults: 29% of those earning over $100,000 annually use X/Twitter.

  In the U.S., X/Twitter users often have higher household incomes: 29% earn over $100,000, 20% earn $70,000-99,999 and 21% earn $30,000-69,999.

X/Twitter demographics by industry

• X/Twitter boasts the highest engagement rate within the sports industry.

  The sports industry boasts the highest engagement rate at 0.072%, with higher education trailing at 0.053%. Nonprofits achieve 0.044%, while both influencers and the alcohol industry register 0.040% engagement.

• Each week, the media industry generates the highest volume of tweets.

  The media industry leads in weekly tweets (50.2), followed by sports teams (41.5), nonprofits (7) and higher education (6.7).

X/Twitter demographics by education

• Approximately 29% of U.S. X/Twitter users have some college education.
• Only 15% have a high school diploma, while 24% have some college education.

X/Twitter device usage statistics

• On average, users dedicate 4 hours and 57 minutes monthly to the X/Twitter app.

  Globally, Android users spend an average of 4 hours and 57 minutes on the mobile app. Japan (8h 25m), Saudi Arabia (7h 40m) and South Africa (7h 25m) lead in usage.

• Users open the X/Twitter app an average of 120.4 times each month.

  Globally, Android users open the X/Twitter app 120.4 times monthly. Japan (211.1), Indonesia (194.5) and Finland (181.2) lead in app openings.

Top tools for X/Twitter marketers can use in 2026

Use TweetStormAI, a powerful Twitter management tool, to ensure every interaction feels intentional.

1. Context-aware reply generator

• Contextual replies: This browser-based tool for X/Twitter offers suggestions that are aware of the original tweet's context.
• 19 tone presets: Flip from Professional to Funny to Geeky in one click. Perfect for tailoring a brand’s support reply one minute and a tongue-in-cheek meme response the next.
• Keyword targeting: Naturally weave in terms like indexing, web3 or audience growth for subtle positioning.
• Tested live: During internal reviews we fired replies on both Chrome and Firefox; no spam flags, just smooth, on-brand responses.

2. AI tweet generator for fresh posts & quote tweets

Whether you’re crafting a morning thought-leader riff or quoting someone’s viral thread, the core generator:

1. Accepts a short prompt.
2. Lets you pick tone, emoji + hashtag toggles.
3. Produces a ready-to-publish tweet, linked media or not.
4. The keyword option is there to help you write tweets according to your niche.

Because it sits next to the reply tool, you can move from audience feedback to new content in seconds.

3. Hashtag & bio quick-hitters

• Hashtag generator: Paste a topic, get ten niche-relevant tags. Great when you’re out of ideas or need to localize a campaign.
• Bio creator: Two lines, countless combos. Rotate tones or inject new keywords when your positioning shifts.

4. Mass like / unlike

Spreading love (or cleaning it up) at scale:

• Use Twitter auto liker to reinforce community posts that align with your message, hands-off, yet genuine.
• Run Mass unlike monthly to ditch legacy likes that confuse newcomers checking your profile.

5. Bulk follow / unfollow for feed hygiene

Following sprees can help discover peers; unfollowing keeps your timeline signal-rich. Doing a larger clean-up? Our Twitter account audit guide walks through mass delete tweets, lists and profile tweaks in about an hour.

Final thoughts

X/Twitter in 2026 is a vital, fast-paced marketing channel for brands that can effectively tap into its high-value, demographically distinct and highly engaged audience. Success lies in precision targeting and utilizing automation tools to keep pace with the conversation.

TweetStormAI offers marketers a context-aware reply generator, AI tweet generator, hashtag and bio tools, and mass like/unlike and bulk follow/unfollow for efficient interaction and connection management.

FAQs

How many active users does X/Twitter currently have?

X/Twitter currently has around 335 million active users every month. Estimates show about 200 to 250 million people using it daily.

What is the primary reason US users access X/Twitter?

American users mainly turn to X/Twitter for entertainment purposes. About 81 percent of them say that draws them in. News comes next at 65 percent and shared interests follow at 62 percent.

Which country has the largest number of X/Twitter users?

The United States has the largest user base, with nearly one-third of X/Twitter's 106.23 million users residing there. Japan, India and Indonesia follow.

What are some of the top tools recommended for X/Twitter marketers in 2026?

Marketers looking ahead to 2026 have some solid tools recommended for X/Twitter. TweetStormAI offers features like a context-aware reply generator. It also includes an AI tweet generator for creating fresh posts. Hashtag and bio quick-hitters help with quick tweaks. Mass like and unlike functions save time on interactions. Bulk follow and unfollow options manage connections efficiently.